HAVAS PEEP SHOW | Art Direction + Design

#HAVASPEEPSHOW // ART DIRECTION, DESIGN, EXPERIENTIAL

With so many businesses going pink for Breast Cancer Awareness Month, Havas Chicago decided to go topless. The outwardly racy display caused passersby to look inside only to find a sobering art installation. We asked viewers to use #HavasPeepShow, and for every post and share, we donated $1 to breast cancer research. In the three weeks the installation was up, it raised over $18,000 for breast cancer research.

IAC OUTSTANDING SOCIAL MEDIA CAMPAIGN
Shorty Award Finalist in Best Social Good Campaign, Best Use of a Hashtag, Best Non-Profit
Shorty Award Bronze in Best Physical and Digital Convergence
Featured in outlets such as Adweek, The Chicago Tribune, Le Book, Little Black Book, and Fox News.

HAVAS PEEP SHOW | Art Direction + Design

#HAVASPEEPSHOW // ART DIRECTION, DESIGN, EXPERIENTIAL

IAC OUTSTANDING SOCIAL MEDIA CAMPAIGNShorty Award Finalist in Best Social Good Campaign, Best Use of a Hashtag, Best Non-ProfitShorty Award Bronze in Best Physical and Digital ConvergenceFeatured in outlets such as Adweek, The Chicago Tribune, Le Book, Little Black Book, and Fox News.

Agency // HavaS Co-creators: Ellie Brzezenski, Matt Bush, Rachel Bottlinger CD: Ecole Weinstein, Jason Peterson

IAC OUTSTANDING SOCIAL MEDIA CAMPAIGN
Shorty Award Finalist in Best Social Good Campaign, Best Use of a Hashtag, Best Non-Profit
Shorty Award Bronze in Best Physical and Digital Convergence
Featured in outlets such as Adweek, The Chicago Tribune, Le Book, Little Black Book, and Fox News.