ONETABLE // BRANDING, DESIGN + ART DIRECTION
OneTable is a non-profit organization that helps young adults access Shabbat in a way that feels authentic, sustainable and uniquely theirs. I was brought on as a designer to rebrand this meaningful organization to be more cohesive and elevated while retaining their youthful spirit.
In addtion to refreshing the core brand, I was also tasked with rebranding their other offerings, “Powered By OneTable” (their SaaS platform) and “OneTable Together” (their age 55+ platform). Strategically, we wanted them to be designed more like “sister brands” rather than “sub-brands”.
OneTable’s family of offerings now strategically hang together by a cohesive logo design system. We gave the extended offerings their own, unique branding while still paying homage to the original “challah” icon.
