LAUGHING COW | Art Direction + Campaign Branding

The Laughing Cow wanted to infuse playfulness into their traditionally mindful brand, so we embraced the idea of self-expression through snacking and the ‘Snack Like You’ campaign was born that ran in the US, Ireland, England and Australia. In addition to my role as Art Director on the ‘Snack Like You’ broadcast, I was also lead Designer for the campaign branding and created a brand style guide for Bel’s global marketing partners.